Jember Ltd is an ethical, UK based, conservation related, development company which is committed to the provision of high quality tourist facilities in Ethiopia. The company aims to bring the beauty of Ethiopia to a wider audience whilst promoting sound conservation principles in order to reduce the impact of negative activities inside the Ethiopian National Parks. To that end around 50% of the project cost is being financed by African Wildlife Capital (AWC) a non-profit making conservation fund which promotes projects in high risk business environments provided that their conservation aims and credentials are strong. Jember Ltd is also working in close co-operation with the Ethiopian Wildlife Conservation Authority (EWCA) in order to raise awareness of the importance of the Bale Mountains National Park to 12m downstream water users and also to the survival of endemic and rare wildlife species.The MD of Jember Ltd is Guy Levene OBE, a former British Army Colonel, who has considerable experience in environmental matters and in the delivery of high quality services in remote and challenging environments. Yvonne is a former school teacher who has worked in schools around the world, whilst ‘following the military flag’.